Sundrella

Our Team

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PETER VILLELLA

PRESIDENT

Sundrella President Peter Villella’s affinity for luxurious textiles and handcrafted furniture has been 30 years in the making. His journey began at a young age when he was introduced to his family’s furniture sales and manufacturing business. In 1986, Peter joined the family business, Tropic Craft, as a sales representative and in just one year was promoted to vice president of sales. Finally, it was time for Peter to grow not only the family business, but his family. His first step was to marry the love of his life and future business partner, Penny, in 1992. This all-American family story continues with Peter’s promotion to vice president of Tropic Craft, where he was responsible for overseeing the day-to-day operations of the company. Shortly after the original company was sold, Peter led, and then purchased Admirals Casual Furniture, which he continues to oversee today under the new name, Admiral Outdoor Furniture. With the knowledge and experience of operating a family business and the desire to expand and upgrade, Peter embarked on a new venture. He purchased Arizona-based Sundrella Casual Furniture in 2012 and moved the business to a premiere 50,000-square-foot facility in Ocala, Florida, now named Sundrella Outdoor Furnishings. 

Peter and Penny also have three boys: Bobby, Chris, and Tommy. Bobby and Chris are active in the family business, as is Sarah, Bobby’s wife. Tommy is currently in college and has plans to join the Navy in the Fall.

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DIANE JACOBS

National Sales Manager

Diane has been working in small business and design for more than 30 years – in fact, her first job was drawing commercial kitchen designs for her father’s appliance business when she was just 15 years old. She made her innate talents official by earning a degree in Interior Design from Missouri Western State College and by becoming an ASID (American Society of Interior Designers) and IFDA (International Furnishings and Design Association) industry partner. Diane moved to Arizona in 1995 and spent 9 years managing an accessory showroom to the trade. It was only natural that in 2000, she began her own interior design business, Jacobs Signature Group. Since joining the Sundrella team in 2012, Diane has used her unique perspective in business and her eye for design to connect her clients with our progressive outdoor furniture company. Her three children, Andrew, Chelsee, and Abby, are her lifeline. Diane is inspired not only by her kids, but by traveling and volunteering with Best Buddies, the Special Olympics and Phoenix Children’s Hospital.

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KAY TORRES

Customer Service Manager

Kay’s knack for customer service may actually stem from growing up with eight siblings. She has been a part of our family since the late ’90s starting at Admiral Outdoor Furniture as territory sales manager and now, serving as Sundrella’s customer service manager. Before joining our team, she spent 30 years with the Boca Raton Resort & Club, a Waldorf Astoria resort, where she became well-versed in attending to the needs of the clients for the exclusive and expansive, full-service resort. She shows her drive to help and serve not only at work, but also in her community where she serves as chairman of the board for South Atlantic Federal Credit Union. Kay also volunteers at the Wildlife Care Center, Habitat for Humanity and Juvenile Diabetes Walk-A-Thon and the Boy Scout’s.

In addition to having a big heart and a big family, Kay still has a lot of energy for spending time with her own family. She and her husband, Alden, have two sons, Jeremy and Justin and one grandson, Jace Daniel. They live in Dunnellon, Fla., but enjoy traveling across the country to visit her many friends and family.